Over the past decade, music sales have been cut in half largely due to the Internet and sites like Mediafire and computer programs like Limewire, causing veterans of the music industry to struggle to make money and making it difficult for up-and-coming bands to succeed.
According to CNN, total revenue from US music sales dropped to a record $6.3 billion in 2009, while in 1999 sales reached a decade high of $14.6 billion.
"The digital music business has been a war of attrition that nobody seems to be winning," said David Goldberg, the former head of Yahoo music. "The CD is still disappearing, and nothing is replacing it in entirety as a revenue generator." (CNN)
For bands that are veterans of the industry and have already developed a large fan base, ticket sales for concerts and the sale of “merch”, such as T-shirts, sweatshirts, bracelets, and posters, help when it comes to replacing revenue from album sales.
Underoath, a band who has been popular in the hardcore scene for more than ten years, sold out a show in Tampa, Florida this past week. Spencer Chamberlain, the lead singer, says that the band does get a small portion of the ticket sales from the venue, but that they mostly rely on selling shirts to the kids who come to their shows. “We set out a few CDs to sell, but we assume that everyone has already downloaded our album on the Internet,” Chamberlain says. “It seems like as soon as a record leaks, before it’s even supposed to be released in stores, everyone has it.”
During the band’s performance, Chamberlain pleaded with the crowd. “I know nobody buys music anymore, I’m not stupid, but please just listen to our music and if you like it please go buy some of our merch,” he screamed into the microphone.
A newer and much less popular band in the hardcore scene, Set Apart, is having trouble gaining monetary support of their fans. Based out of Atlanta, Georgia, the band toured throughout the Southeast multiple times this past year, often playing in Columbia. Though they have a fairly large fan base and are seemingly successful, the band is currently on hiatus for an unspecified length of time.
“We just weren’t making enough money to keep ourselves going,” says guitarist Jamie Windham. “I love the band and I love all our fans and those who support us, but we were just getting really frustrated.”
Drummer Andy Correa agrees. “Kids would listen to our music on the internet instead of buying our EP at shows. Sometimes we would end up giving away our music just to get the word about our band out there,” Correa adds. “I mean, that’s good because we want to gain as many fans and as much support from people as possible, but this band is our job and we need to make money to keep it going.”
Underoath will begin a full US tour at the end of January 2011 along with other big acts Thursday and A Skylit Drive.
Set Apart says that they hope to start booking shows again after Christmas, but don’t know whether or not that will happen for sure. “I do want to play at least a few farewell shows if we quit this for good,” Windham says. “We would definitely play in Columbia one more time.”
myspace.com/underoath
facebook.com/underoath
myspace.com/setapartga
facebook.com/setapartga